About Us

Picture this: We're at a drag show, watching some legendary queens absolutely destroy the stage. And then we hit the meet-and-greet, where these same fierce performers - who just turned out performances that would put Broadway to shame - are selling merch that looks like it was made at a mall kiosk in 2002. The disconnect was wild. After spending years building brands and running e-commerce for companies like Target, Amazon, and Dyson, we couldn't stop thinking about how performers at every level deserve better. That post-show conversation turned into late-night planning sessions, and eventually into Iconiq.

We're Torreon and DQ, two industry veterans who saw an opportunity to change how performers and creators offer merchandise to their fans. What started as a conversation after a drag show has evolved into a platform that brings together talented artists and incredible performers across the entertainment spectrum. Our goal is simple: connect extraordinary talent with exceptional design to create something special.